K-Swiss Is Trying Unconventional Moves — Will They Help the Brand Make a Comeback?

Click:forged wheels supplier How does a once-hot brand win over new customers after losing its way? In the competitive athletic marketplace, for K-Swiss president Barney Waters, the answer is by returning to the company’s roots. When he assumed the role in 2016, Waters — the former chief marketing officer of K-Swiss Global Brands — was tasked with reviving the faltering label….

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Can Jonah Hill’s ‘Mid90s’ Movie Impact Skate Shoe Sales?

Skateboarding is the central theme in Jonah Hill’s writer-director debut, “Mid90s.” It’s how the protagonist, 13-year-old Stevie, connects with neighborhood kids. And Hill ensured the aesthetics and attitude of the era’s skate culture were portrayed authentically — including the sneakers the characters rocked. With the buzzy film set to debut in theaters throughout the country tomorrow,…

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Why the NBA Might Ban Kanye West’s Yeezy Basketball Sneaker

Kanye West is already facing an early dilemma surrounding the on-court debut of his first Adidas Yeezy basketball sneaker, following reports that the NBA will ban the anticipated silhouette from the hardwood. According to ESPN’s Nick DePaula on Twitter, the current variation of the model features a gleaming 3M reflective heel, which the league finds…

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Vince’s Insanely Popular Slip-Ons Are Up to 40% Off at Nordstrom Right Now

If there’s one brand who’s mastered the art of the slip-on, it’s Vince. Praised by customers for being ultra-comfortable and chic, the label’s styles have become celebrity favorites — and they’re so popular, an average of 1,000 pairs are reportedly sold every week. And now, some of these coveted styles can be yours for much, much…

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Stella McCartney Is Making Ballet Flats Cool Again for Spring 2019

Leave it to Stella McCartney to find the unexpected in the most seemingly mundane or passé of things, throw it together and make it cool again. That’s just what the British designer did with the ballet flat in her spring ’19 collection, which the British designer showed Monday morning during Paris Fashion Week at the…

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