Sportswear company Adidas announced on Thursday a new zero-waste
sporting project called Sport Infinity that was started in June 2015. Its
aim is a new generation of sporting goods that, thanks to a new
inexhaustible 3D super-material, would have the potential to be recycled
endlessly and combined into new products, thus preventing products from
ever being thrown away.
Instead, disused football boots – even Lionel Messi’s old ones – would
be broken down into small parts that weigh only a few grams and remoulded
again in a waste-free, adhesive-free process, Adidas said in a press
release. This would give consumers more scope for personalisation than ever
before as they could develop new creations without feeling guilty for
wasting their old shoes.
Football shoes don’t need to be thrown away any more
Even Messi was impressed: “I am proud that Adidas is working to make
sure that all of their boots, including mine, are being made in a way that
protects the environment. For me, this is the future of football”, said the
world player of the year.
“This is a game-changing development for football fans. Over the next
three years, Sport Infinity aims to end the days of throwing away football
boots. Instead, every pair of boots is not just recycled but reimagined to
the consumer’s most personal specifications,” explained Gerd Manz, vice
president technology innovation for Adidas.
The Adidas Group leads the project, which is funded by the European
Commission, and brings together a variety of industry and academic experts.
Its goal is to develop a production process for sporting goods that
combines broken-down sports products with excess materials from other
industries.
That means, the football boots of the future could contain everything
from carbon used in aircraft manufacturing to the fibres of the boots worn
by the player who scored the deciding goal during the World Cup.
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