Russia has launched its own fashion council, similar to the national
fashion councils operated in key fashion markets such as the British
Fashion Council in the UK and the CFDA in America, to support its future
talent.
Announced at Russian Fashion Week, which is held biannually in Moscow,
by president and co-founder of Mercedes-Benz Fashion Week Russia, Alexander
Shumsky, the council will bring together Russian fashion designers,
manufacturers and educational experts who are actively involved in the
development of the fashion business in Russia, as it looks to join the
“top-tier” fashion markets.
The principal purposes of the council will be to “support and develop
the Russian fashion industry”, by assisting Russian manufacturers and
fashion designers. In turn the council will also assist in boosting the
Russian fashion industries social profile, as well as promote Russian
fashion designers domestically and globally.
The council will be lead by well-known Russian fashion designer Slava
Zaitsev, who was elected honorary president of the Russian Fashion Council,
as well as Shumsky, who was appointed executive president of the council.
Russian Fashion Council launches at MBFW Russia
Other key fashion industry people involved includes Russian designers
Alena Akhmadullina, Lena Karnauhova, and Julia Dalakian; as well as
industry experts Daria Yadernaya, the head of Esper Group, Russia’s leading
textile and apparel consulting company, MBFW’s program director Elena
Kuletskaya, general director of Ufimsky Trikotazh Zukhra Ismailova, Rector
of Moscow Institute of Arts and Industry Alexey Egorov, and the president
of the Russian Public Relations Association Stanislav Naumov.
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The council also announced that it would be launching numerous projects
and activities that will assist in promoting collections and public
campaigns for achievements in Russian fashion, however, no specific
projects were confirmed. It also stated that it was developing fashion
education programs to support young talents, and that one of the 2015
projects is to launch a Russian Fashion Contest for emerging designers to
help expand their talents commercially.
Image: Ma Ya show at MBFW Russia