Becoming TikTok’s favorite fashion and beauty muse was the last thing on Sofia Richie Grainge’s 2023 bingo card. But three months after her viral wedding to Elliot Grainge, the model is still riding high, and even taking on some new titles. In an interview with Allure, the newly-appointed K18 hair care ambassador shares how her POV on beauty has evolved over the years, the products she’s loving most right now, and her number one beauty tip for future brides. — As told to Annie Blay

YouTube was my first teacher when it came to beauty. I was addicted to those YouTube makeup tutorials, especially the eyeliner ones, which I’m still pretty bad at to this day. For years I put on way too much makeup, just kind of following what girls were doing online. Even when it comes to hair, I had my time doing blue and pink… I feel like I’ve tried it all, but Sofia is a dirty blonde. I’m not going to do anything else.

My beauty philosophy has evolved over the years into something that makes me feel my most confident. Now, it anchors a bit more on simplicity, health, and maintenance. A lot of that comes from watching my mom and sister take a more minimalistic approach to beauty. I’ve watched Nicole lean into her natural beauty over the past four or five years. I’ve been inspired by how she embraces her skin.

That definitely influenced how I wanted to approach my wedding-day makeup. I really wanted something timeless, obviously covering up any blemishes, but just keeping it super simple, elegant, and pretty. My biggest wedding day beauty tip is to get good sleep the night before. If there’s one thing you can’t hide on your face, it’s being tired. For the actual glam, I really wanted to look and feel like myself for the wedding, so we went with a sleek, slicked-back bun that I actually wear often.

I actually wash my hair every single day, which I know every hairstylist — even my own — says not to do, but it’s just my thing. I like to use the K18 Peptide Prep Detox Shampoo every other day and on days I want to do the slicked-back bun, I’ll use the K18 Molecular Repair Hair Mask and mix it with oil and slick my hair back. It’s kind of the only way my hair will stay in a slick bun. I should probably share that on TikTok. I’m very new to the TikTok world, I’m still figuring it out, but I love watching “get ready with me” videos. I haven’t tapped into any of the trends, but I have made some TikTok-influenced purchases.

K18

K18 Peptide Prep Clarifying Detox Shampoo

$38

Sephora

$38

Amazon

K18

K18 Leave-In Molecular Repair Hair Mask

$75

Sephora

$75

Amazon

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My skin care is pretty simple, too. I tend to have very oily and sensitive skin, so it’s super important for me that I’m really cleansing. In the morning I use Christie Kidd Perfect Skin Clean Natural Facial Cleanser and Fresh Pads and EltaMD AM Therapy Facial Moisturizer Lotion. For my nighttime moisturizer, I use Olos Mattifying Rebalancing Cream, or on nights when I am experiencing a breakout I’ll use EltaMD PM Therapy Facial Moisturizer.

Christie Kidd

Christie Kidd

$34

Christie Kidd

Christie Kidd

Christie Kidd Fresh Pads

$47

Christie Kidd

EltaMD

EltaMD AM Therapy Facial Moisturizer Lotion

$41

Dermstore

$41

Amazon

I didn’t think my wedding would go viral or anything and I certainly didn’t think the “Sofia Richie era” thing was real at first. I remember laughing with my friends about it but kind of brushing it off. Then I realized that people are actually using that phrase and it's an aesthetic that people are wanting. It was extremely flattering and humbling for me. I love clothing and style so the fact that people are interested in what I’m wearing was really amazing for me; it warmed my heart. I still laugh because it doesn’t feel like a real thing, that people actually care. But as someone who takes dressing really seriously and styling really seriously, it’s been an amazing moment for me. I’m taking it all in and embracing it.

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