Luxury designer Elie Saab has signed a
nine-year licensing deal with Italian eyewear giant Safilo Group to launch
its first eyewear collection.
The first collection will be available worldwide from January 2017 and
will be manufactured in Italy and Japan and will be carried in all Elie
Saab standalone boutiques and speciality optical retailers.
The eyewear line will showcase the elegance and romance of the Lebanese
designer creations and will feature intricate details, precious materials
and a “lightness that is characteristic of the house,” according to the
short press statement.
Commenting on the deal, Elie Saab said: “Creating an eyewear collection
is a logical evolution that follows the development of our accessories
line. In Safilo, I have found a partner of trust, able to operate at the
highest levels of sophistication, envisioning and then bringing to life my
creative vision in wondrous frames of outstanding quality, with the finest
materials and details.”
Safilo’s Luisa Delgado added: “We are delighted to work with Mr. Elie
Saab and proud of his trust in us. This long-term partnership offers a
unique opportunity to create, craft and distribute worldwide exquisite
eyewear that represents infinite creative inspiration, timeless elegance
and preciousness.
“With this new brand, we enhance our portfolio and open new
opportunities for Safilo to play in the Atelier segment, as outlined by our
2020 Strategic Plan.”
In addition to its own brands Carrera, Polaroid, Smith, Safilo and
Oxydo, Safilo also produces and distributes eyewear for brands ranging from
Dior, Marc Jacobs and Max Mara to Tommy Hilfiger and Céline.
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